55DSL
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55DSL 

55 DSL: HISTORY CHRONOLOGY OF 55 DSL 1994: Creation of the label 55 DSL by Renzo Rosso in the group Diesel 1997: Creation of a line of shorts and accessories for surfersLaunch of a new logo with wings of blue angel and red 2001: Andrea Rosso, son of Renzo Rosso, takes control of the line 55 DSL2006: 55 DSL signs a partnership with Electronic Art...

55 DSL: HISTORY CHRONOLOGY OF 55 DSL 1994: Creation of the label 55 DSL by Renzo Rosso in the group Diesel 1997: Creation of a line of shorts and accessories for surfersLaunch of a new logo with wings of blue angel and red 2001: Andrea Rosso, son of Renzo Rosso, takes control of the line 55 DSL2006: 55 DSL signs a partnership with Electronic Arts (Ea) for the game Need for Speed ​​Carbon2008: Launch of the Logo remix challenge - contest for a reinterpretation of SHIELD logo HISTORY OF 55 DSL 55 DSL (fifty five Diesel) is a brand of streetwear intended for the 15/25 years old. Created in 1994 by Renzo Rosso within the Diesel group, the name 55 DSL is formed by the 1955 year of birth of its creator, and the consonants that make up the word Diesel. The label 55 DSL establishes very quickly its own identity and wants to be resolutely fun and modern. Initially inspired by the world of snow sports (snow, surf, skate), he immediately found his legitimacy among professionals: surfer Joel Tudor then skateboarders Tony Hawk and Steeve Berra, snowboarder Lukas Huffman will be the ambassadors of the brand and contribute to its success and global recognition. Since the first collection called Urban Jungle in 94, 55 DSL has affirmed its brand universe. Gradually, the sport and the urban merge, the collections widen and become more and more fashionable and urban. The clothes are graceful, aesthetic and comfortable. They guarantee those who wear them a relaxed attitude and openness. In 2001, Andréa Rosso, son of the founder Renzo Rosso, took control. In 2012, Bestofbikinis will be pleased to present you the genuine 55DSL shorts.

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