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Icu
ICU Concept and Philosophy
Icu is a brand designed for a holidaywear clientele. The ultra light, comfortable, short bathing shorts with very fast drying for a demanding clientele of 30 to 50 years.
Starting from the fact that the men's swimsuit was too often treated as an accessory, our ambition was to make it a fashion product as such,...
ICU Concept and Philosophy
Icu is a brand designed for a holidaywear clientele. The ultra light, comfortable, short bathing shorts with very fast drying for a demanding clientele of 30 to 50 years.
Starting from the fact that the men's swimsuit was too often treated as an accessory, our ambition was to make it a fashion product as such, by offering our clinette 4 different models, the choice of colors as wide The market as well as creative and original prints.
The product
Its quality grade is high while being very competitive in terms of price.
The materials we use undergo all the tests required in terms of discolouration and research of prohibited chemicals. The standards we impose for resistance to chlorine and sea water are twice as high as those normally required.
Our colors are exclusive, reproduced identically by our supplier and not from pre-existing color chart, as often practiced by our competitors working with Asia.
Finally, we have developed for our swimwear a net to the exclusive cut shorty that does not irritate, dries quickly and brings maximum comfort
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