Paco Chicano brand was created in 1986 by 2 Spanish brothers, Franck & Gilbert Ros originally from Lorca, a small town in the south of Spain. Their aim from the start was to be creative and different from other brands. They clearly outlined their own personalities and refused to give into opportunism and easy product sales. They used their nicknames Paco (Franck) and Chicano (Gilbert) to create their Paco Chicano brandname.
They wanted to make timeless classics that last, not changing fashion fads. They want to create their own identity and for them, quality is something that endures not something that’s thrown away. Their style is very personal and their t-shirts are seen not just as garments but as a philosophy in themselves.